Love it or hate it, AI is now part of real estate — and it’s changing how homes get discovered.

This shift isn’t coming.
It’s already here.

With Zillow now integrated into ChatGPT, buyers are no longer searching the way they used to. They’re asking smarter, more detailed questions — and expecting accurate matches.

Why MLS Descriptions Matter More Than Ever

For years, MLS descriptions were treated like filler. That no longer works.

Today’s buyers are using AI to search for:

• Lifestyle and layout

• Privacy and light

• Flow, finishes, and functionality

If that information isn’t clearly written, your home may never appear as a match.

The Details that are Missed

AI cannot read MLS checkboxes.

Things like:

• Central air conditioning

• Tile roof

• No shared walls

• Updated systems

• Indoor/outdoor living, etc

If they’re not written out in the description, AI won't recognize them at all.

How I Market Listings in an AI-Driven Market

Every listing I market includes:

• Strategically written MLS descriptions

• Detailed descriptions for each photo

• Clear language that explains how the home lives, not just how it’s labeled

This ensures your property is understood — by buyers and by AI systems that match them.

The Real Takeaway

This isn’t about chasing technology.
It’s about making sure your home is represented correctly in the environment buyers are actually using.

If you’re thinking about selling and want your home matched with the right buyer — not just listed and hoped for — I’m happy to walk you through how this works.  Quick YouTube Video Click Here 👇🏻

👉 You can search homes privately or
👉 get a real home value at:
https://pattigregoryrealtor.com/

Patti Gregory Realtor
Your Partner in Success

714.398.1998
REAL Brokerage
DRE 01182154